About us
The team behind Clariable
We work with electrification and deep tech companies that can’t afford a website that doesn’t work.
Our WorkWe take on very few clients. On purpose
For us, every client is a long-term partner. Your growth and success are intertwined with ours.
Fewer clients, deeper work
We limit how many partnerships we take on so every client gets the full team’s attention. Not a ticket queue. The work is better when the people doing it know your product and your history.
We limit how many partnerships we take on so every client gets the full team’s attention. Not a ticket queue. The work is better when the people doing it know your product and your history.
Long-term by design
Our partners don’t rotate project managers or re-explain their stack every year. The same people who built your site maintain it, know its history, and can move fast when you need them to.
Our partners don’t rotate project managers or re-explain their stack every year. The same people who built your site maintain it, know its history, and can move fast when you need them to.
Discover Our Mission and Vision
What we’re here to do
By following our core principles, we drive your growth and progress.
Our mission
Build and maintain websites for companies at the front of the electrification shift. Not a broad client base. One vertical, done properly.
Build and maintain websites for companies at the front of the electrification shift. Not a broad client base. One vertical, done properly.
Our vision
To be the first call electrification companies make when their web presence needs to move as fast as they do.
To be the first call electrification companies make when their web presence needs to move as fast as they do.
People behind Clariable
Meet the team
Small team, deep bench. Everyone who works on your site has done it before, many times, for companies like yours.
Mario Luna
Founder
Manages client strategy and service design. Comes from a background in construction and industrial sectors before building Clariable in 2021. Swims in rivers and waterfalls when not on calls.
Valena Switala
Project Manager
Runs daily operations and keeps projects moving. The person who makes sure the right work gets to the right developer at the right time. Enjoys northern wilderness and climbing.
Dmitry Rybalkin
Developer
Builds WordPress sites from the ground up. Works with ACF, WPML, Gutenberg, Elementor, and GenerateBlocks. Occasionally writes Vue 3 when a site needs extra interactivity. Outside work: long walks, rock and classical music, and time with his wife and daughter.
Stanislav Sirovyi
Developer
Builds clean, maintainable code with a steady track record across client sites. The same precision carries into his spare time: scale models and power metal.
Duy Doan
SEO & copywriting
Writes copy that ranks and converts. Balances brand voice with search strategy and keeps up with algorithm shifts so the team stays ahead.
Meaning behind the name
Clariable = Clarity + Ability
Clarity
We explain what we’re doing and why. No jargon, no hidden steps, no surprises on delivery day. You always know where things stand and why each decision was made.
Ability
We do the technical work others avoid. Complex integrations, multilingual builds, custom WordPress architecture. The kind of work that needs experience, not just enthusiasm.
Our Story
Starting a business always means betting on something. In 2021, Mario Luna left his job at a construction firm to start Clariable with a clear conviction: most agencies try to serve everyone, and that usually means serving no one particularly well.
Web design was the right fit. Mario had spent years watching companies in technical industries struggle to communicate complex things clearly online. The problem wasn’t creativity. It was focus. Agencies that worked with everyone couldn’t speak the language of anyone in particular.
Over time, Clariable found its place with companies at the front of the energy transition. EV manufacturers, battery companies, industrial technology firms. Companies that move fast, operate globally, and need a web partner that already understands their world.
That focus shaped everything: who we hire, which clients we take on, how we work.
For us, business is personal. We believe in our work and go the extra mile to keep our promises.
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Our driving force behind everything we do
The Values That Define Us
Core ideals that form the foundation of our success.
Reliability under pressure
We don’t disappear when timelines compress or something breaks. Our clients operate in industries where delays have real consequences. We show up, flag problems early, and hold the line.
Long-term partnership
We don’t hand off and move on. The team that builds your site is the same team that maintains it, improves it, and knows its full history. That continuity is intentional.
Clarity and calm communication
You always know where things stand. No jargon, no buried updates, no surprises on delivery day. When something is uncertain, we say so.
Owned craft
We care about the quality of what we build. Not just whether it ships, but whether it’s good. Every site that leaves our hands reflects the team’s name.
Working with us
We take on new partners selectively. If you’re building in electrification or deep tech and your website needs to keep up, we’d like to hear about it.
